Antonia O’Brien is a successful stylist and regular guest presenter on ITV’s morning favourite shows, Daybreak and Lorraine, as well as lead anchor for the Lorraine weekly fashion feature, Style Dilemma.
 An authority on upcoming trends and hot fashion news, she was spotted by Grazia magazine in 2010 and regularly appears in the feature pages. Antonia has also been an ambassador for the charity Fashion Targets Breast Cancer since 2010, working with the team on fundraising events and campaigns.
BrandAlley’s Savvy Shopper has been lucky to get Antonia’s top tips on how to shop savvy and feel good in an exclusive guest post.
I’ve worked in the fashion industry for several years now and been busy in all areas, from styling on shoots to writing fashion features and re-working people’s wardrobes. It is really important for my day to day that I know what is going on in the fashion-sphere, so I have to keep current with fashion trends and changing styles via newspapers, magazines and streetstyle blogs. I love translating the catwalk looks and re-working them from the high street, whether I am …
