Into the Tropic – Hawaiian and Tropical prints
When we heard topicalÂ HawaiianÂ prints were big news for SS12, we got very excited. They scream holiday and sunny weather and we had high hopes for a gorgeous British summer. Unfortunately,Â we’veÂ not really had the best in terms of sunshine, but thatâ€™s not getting us down because these prints are still bang on trend.
The Hawaiian print shirt is famed for itâ€™s dressed down, casual look but the trend got a rigid up-date for SS with tailoring and sleek silhouettes. Designers including Altuzarra, Proenza and Stella McCartney (to name but a few) all sent models down the SS12 catwalks with these fab prints. The high street was quick to catch up and weâ€™re pleased to get a taste of island life the savvy way. You can shop this look in our Fever sale today and get up to 70% off.
The prints are bold, the colours exotic, but we assure you theyâ€™re easy to wear. Simply pair the powerful prints with simple minimal accompaniments for a chic and modern take on the trend. Our top sun-drenched prints? Birds of paradise, orchids and palm trees and of course blue skies and beaches.Â The more vibrant, the better so donâ€™t be frightened to get involved with floral motifs and surf-inspired silhouettes.
Â So if this easy, breezy trend has you in the mood for a beach getaway, jump on the bandwagon. The skies may not be telling us itâ€™s summers, but our clothes sure as hell will!
Tags: Altuzarra, Birds of paradise, bold, colours, exotic, floral motifs, Hawaiian print, island life, orchids, palm trees, prints, Proenza, SS12, Stella McCartney, surf-inspired silhouettes, trend, tropical print, vibrant