Guest Blog: Charlene from Dainty Dresses talks Competition and 70% off designer dresses!

Win the chance to hire a free designer dress!

I’m confident that I’m not the only girl who starts shopping for a new dress the very instant an invite to a flashy event hits my inbox. I want to look and feel my best, and this means I need to find the perfect dress that not only makes me look a million dollars, but one that sets me apart from every other girl at the party.

However if you’re anything like me, by the time the bills are paid the ‘Perfect Dress Budget’ suddenly isn’t looking too promising. This is where Wish Want Wear is my saving grace. For the price of a dress from a high street shop I can hire the designer dress of my dreams, which is guaranteed to make me stand out from the crowd.

But wait.

What happens when it comes to posting the dress of your dreams back? Are you going to seal the package and attach the returns label without shedding a tear, remembering how good the soft silk of the Temperley London dress felt on your skin, and the heads that turned as you walked past? No, you’re going to wish that you were hanging it up in your wardrobe instead – right?

Well, it’s just your luck! BrandAlley are offering you up to 70% off gorgeous Wish Want Wear dresses, giving you the satisfaction of having your perfect dress hanging in your wardrobe ready for the next invite dropping into your inbox. With dresses from Halston Heritage, Laundry, Temperley London, Nicole Miller and many more on offer you won’t want to miss out!

Now there’s just one thing holding you back. Which one do you choose?!

BrandAlley have also partnered up with Wish Want Wear to offer shoppers the chance to win one of 10 free designer dress hires. All you have to do is head over to their website to be in with a chance of winning! Each entry also bags you a 30% off code at Wish Want Wear too.

Good luck!

First glimpses of The BrandAlley Garden

On Monday afternoon, I donned steel toe capped boots and a bright pink fluorescent vest to go behind the scenes of the Chelsea Flower Show for first glimpses of The BrandAlley Garden.

One of The BrandAlley Garden builders met me at the showground gate with a special pass, allowing me in. As soon as I stepped on to the site, I could see why I needed the steel toe caps and bright vest! It was absolutely chaotic, with vans and large lorries everywhere, delivering everything from soil and grit to building supplies, sculptures and huge trees. Adding to the traffic jam were trollies lining the roadsides, overflowing with lush, green plants and flowers still in bud, so they’d be in perfect bloom for Judging Day on Monday 20th May.

The noise levels were incredible too, with a cacophony of lorries beeping, horns blasting, mechanical pneumatic drills drilling, concrete mixers mixing, as well as hundreds of workers in fluorescent yellow vests hammering, sawing, using nail guns and digging wherever you looked.

I was really excited by the time I finally reached The BrandAlley Garden. Although it was early days, I could still recognise lots of features from Paul Hervey-Brookes’ illustrations. As soon as I arrived, Paul came over and gave me a guided tour while we had a catch up…

Jo: “How’s it all going?â€

Paul: “Pretty hectic! The site is nearly three times larger than the old urban gardens I’ve designed before at Chelsea. We’ve all realised there is a huge amount of building work to do in a small time scale. But we’re well on the way now.â€

Jo: “What’s the plan for this afternoon?â€

Paul: “Well, we’re planning on planting the three cubed hornbeams, which arrived about half an hour ago. Once the trees are in position, we can get on with bringing in the remaining granite monoliths. We’ve done two so far and there are three more sections to go.â€

Jo: “The road alongside the Garden is basically a traffic jam! How will you get the hornbeams from the far side of the road over to this side?â€

Paul: “Everything is very time-consuming, because there’s very limited space with all the site traffic around us. Even planting the hornbeam is laborious. We dig a hole, wait for a break in the site traffic, walk the tree to the crane, move it on to the garden, give it a final trim with secateurs, then ease it into position and finally plant it.”

Jo: “So, this is a critical moment!â€

Paul: “Absolutely, because the trees are very vulnerable. If you accidentally hit one of these hornbeams with a hammer, it would be dead!  Another reason that It’s pretty critical is because we only have three hornbeams. We can’t go back to the nursery to get another one. We chose them specifically for this garden and the nursery only had three of the size we wanted. So, we’ve got one shot, three times!â€

Jo: “Why are these trees so important to the Garden?â€

Paul: “The trees are really important because they provide vertical height, add green structure to the Garden and help to create balance.â€

I caught up with Paul again early this morning for an update…

So, did the rest of the hard-landscaping part of the build go to plan?

Paul: “Yes, it was quite smooth. Looking back, the two biggest problems we encountered were constructing the walls and then rendering them all.â€

“The curved wall was also a very time-consuming element to build. Each ashlar block points outwards. So, rather than having a smooth, curved wall, we have a curved wall with each block in it at 90 degrees from its neighbour – very delicate work!â€

“The path looks deceptively simple too. This simplicity relies on a 2mm mortar joint running over 10 metres across the Garden, using two different materials. And the laying process was extremely painstaking.â€

“Lastly, the hand-textured granite monoliths proved pretty difficult. Putting them in took three people two days from 7am until 8.30pm! That’s because, incredibly, the smallest one needed two strong men to lift in it into position. And the largest one required four!â€

Jo: “Highlights so far?â€

Paul: “Getting the hornbeams into the ground safely. That was a huge relief! As a plantsman, it’s always an exciting moment when we turn from concrete and hard landscaping and something with the promise of green arrives. All we need now is five good, warm days and they should put on a good burst of foliage. Fingers crossed!â€

Watch this space…

As you can imagine, with only days to go before Judging Day – the day before the official opening – things are hotting up at The BrandAlley Garden build.  We’ll bring you all the exclusive, behind-the-scenes action right here on our blog as Paul Hervey-Brookes finishes the build in the Royal Hospital grounds.  Plus, there’ll be news during Show Week itself (21st-25th May) both on our blog and on our Facebook page to keep you in touch with all the gossip.  So, there’s plenty to look forward to!

Jo x

Next time: Garden update – all the latest from the build, focusing on the plants, the sculptures, the water textile installation and more.

Picture credits: Images of hornbeam and cubed wall, plus monoliths and side wall – ©Paul Hervey-Brookes Associates; All other images © BrandAlley.co.uk.

It’s Sunday again, already!

Don’t you just love the way Sunday comes around again so fast after a bank holiday! Before you head out to enjoy Sunday your way, make a cuppa and hit the BrandAlley sales and OUTLET to see all the fabulous bargains on offer today. Plus, there’s free p&p on top when you spend over £100.

Clerkenwell Vintage Fashion Fair

Make sure you don’t miss Clerkenwell Vintage Fashion Fair’s 4th anniversary extravaganza. Fifty of the finest vintage traders from all over the globe are attending this highly prestigious event, tempting you with an eclectic mix of quality vintage apparel and authentic, retro-chic designer pieces. You can also get on-the-spot alterations done if any of your purchases need adjusting and take advantage of personal shoppers, vintage style experts, a vintage salon and much, much more.

The World on Regent Street

It’s party time in London’s West End today as The World on Regent Street takes over the whole shopping street. Yes, really! Regent Street is closed to traffic from 11am-6pm as a myriad of countries celebrate their cultures together. Look forward to a fun-filled day of performances, traditional cuisine, demonstrations and much more. Topped off by Wallace and Gromit making an exciting appearance, floating above the proceedings in a hot air balloon!

Glam! The Performance of Style – Tate Liverpool

If you’re in Liverpool today, make sure you catch the last day of Glam! The Performance of Style at Tate Liverpool. This is the first exhibition to explore in depth the visually extravagant pop style that exploded across Britain between 1971-75. The exciting, futuristic sounds, outrageous fashions and glitter-dappled personas emerging in this era had their roots firmly in British art schools. Through the prism of glam, this enthralling showcase focuses on painting, sculpture, installation art, film, photography and performance.

Living Crafts

Hatfield House in Hertfordshire is the spectacular backdrop for Living Crafts, the largest show of its kind in Europe.  With hundreds of designer-makers from across the British Isles selling a huge range of crafts from jewellery, ceramics, textiles, glass and leather, you’ll be spoilt for choice. Plus there are brilliant, hands-on workshops for all ages and lots more.

Making wild garlic pesto

Head to the woods to gather wild garlic leaves and take your foraged booty home to make wild garlic pesto. Make sure you pick wild garlic rather than lily of the valley, which looks quite similar but is toxic. If in doubt, gently rub the leaves and they should give off a familiar garlic scent. To make your pesto, just follow the tasty recipe on the Great British Chefs website from blogger, Food Urchin.

Happy Sunday

Jo x

Picture credits: © Image of wild garlic from ridge-wood.org.uk; © Clerkenwell Fashion Fair banner via hoxtonradio.com; © Image for The World on Regent Street via news.cision.com; © Glam! The Performance of Style at Tate Liverpool from tate.org.uk; © Banner for Living Crafts from livingcrafts.co.uk; © Wild garlic pesto ingredients from Food Urchin via the Community pages of the Great British Chefs website.

Art in The BrandAlley Garden

 

With the Chelsea Flower Show build starting yesterday, the excitement is growing and we’re looking at art in The BrandAlley Garden. So, please meet Fiona Haines, the talented artist behind our beautful, water textile installation called Flow.

Paul Hervey-Brookes commissioned Fiona to design and create a unique art installation to add emphasis to his vision of re-inventing space, and to highlight the visual perception of space within The BrandAlley Garden. Fiona was a natural choice for Paul, due to his fascination with her skill for creating interesting and striking objects, mainly out of discarded, by-product materials.

We caught up with Fiona to find out more…

Could you tell us a bit about yourself?

I work as an artist in Bath, and am currently studying for a Masters in Fine Art. Born in Ireland and educated in England, I graduated in 2010 with a First Class BA (Hons) degree in Textile Design for Fashion and Interiors from Bath School of Art & Design.

Flow is my second collaboration at the Chelsea Flower Show, having worked with garden designer, Julie Toll in 2010.  This year, I’m really pleased to be collaborating with Paul Hervey-Brookes on The BrandAlley Garden, because I find his creativity joyous and refreshing.

What is Flow all about?

Flow explores the creation of vistas and depths of vision through mixed media and fabric manipulation, offering different perspectives of the suspended pieces.

The work of art consists of 15 strands of plastic mesh holding around 25-30 optical lenses, gracefully hung in the cut-out slits of the boundary wall in the private side of the garden. This feature allows Chelsea visitors to look through the various lenses, which constantly change as water trickles over them, distorting the space in front. And thus representing the different layers of BrandAlley members’ lives.

What inspires you?

My love of architecture, landscape and colour fused with a previous nursing career all combine to provide a catalyst for my artwork, using highly engineered materials. I also find inspiration in creating installations for specific spaces, like The BrandAlley Garden in the setting of the Chelsea Flower Show.  And whenever I start a piece of work, I research ideas around selected materials, often collected over many years, as they inspire me through their colour, texture and their inherent creative potential.

How did you make Flow?

In Flow, orange millinery fabric is manipulated to resemble the bulbous shape and fluidity of seaweed – like droplets of water flowing down blades of colour – combined with glass and acrylic, all of which will withstand the British summer.

Including lenses within this work creates movement of object and refraction of light like the air sacs within seaweed. The lenses – hidden inside the fabric yet still visible – swell within an outer sheath of transparent colour, allowing light to play across their surfaces as they spin. The repetitive process in which the work is created speaks of an almost meditative state of moving from one point to another, travelling around the lens, familiarising and de-familiarising within a given space.

What techniques did you use to make Flow?

I created Flow using traditional textile techniques that use the repetitive, hypnotic rhythm of the stitch and fabric manipulation, providing a harmonious chord linking tradition and innovation. In this way, the slow gradual building of thread, winding around the form, becomes an unconscious extension of me – of my maker’s hand.

Watch this space…

Don’t forget, you can catch all the exclusive, behind-the-scenes action right here on our blog as we prepare for this floral style extravaganza – the horticultural equivalent to the Oscars.

Jo x

Next time: news from The BrandAlley Garden at the Chelsea Flower Show build.

Picture credits:  © Centenary RHS Chelsea Flower Show logo from the RHS website; © Images of Fiona Haines and of Flow by Oliver Merchant on www.fionahaines.com; © Image of seaweed from www.masterfile.com.

Win tickets to the Chelsea Flower Show

The RHS Chelsea Flower Show 2013 officially opens its doors  on 21st May, revealing The BrandAlley Garden in all its finery to the public. It’s so exciting!

The world-famous RHS Chelsea Flower Show is the highlight of the British gardening year.  Where the ‘gorgeous and good’ gather to enjoy the latest trends in horticultural high fashion over Pimms and strawberries. It’s really thrilling because it’s a very special year for the RHS, as they’re celebrating their Centenary – and we’re really honoured to be part of this historic event.

We can’t wait to show off our Garden to BrandAlley members. Which is why we’re offering you the chance to win two free tickets to this year’s Chelsea Flower Show and see The BrandAlley Garden for yourself.

To enter our fabulous prize draw, simply go to our Facebook page now and answer one easy question.

Good luck!

Jo x