House of Deréon – Beyoncé Knowles’ fashion label

 ** This competition is now closed – check your inbox to see if you’re a winner! **

We welcome onsite tomorrow the infamous brand that is House of Deréon. Created by the iconic Beyoncé Knowles and her mother Tina, the label exudes feminity, fun and sass. Inspired by Agnés Deréon, the late grandmother of Beyoncé, House of Deréon began in Louisiana over 85 years ago. Three generations of women have kept this legacy alive and have continued to create beautiful women’s clothing.

Tina Knowles knows how to turn heads with clothing. Creating costumes for Destiny’s Child and winning awards as a celebrity stylist, she has infused trend-breaking style with creativity, cut and fit. And as with any great designer, her muse and creative partner is iconic. Beyoncé serves as inspiration to the brand and keeps the collection up-to-date with the ever changing trends, as well as making some of her own. We have to say, we’re loving her modelling of the collection too!

If you are as big a fan as we are of this street and chic label then don’t miss out on tomorrow’s sale. We’ve got a sneak peek of what will be in the sale on Facebook so head there to check them out.

And as an extra special treat, we’re giving away 5 gorgeous items from the sale. To enter, simply comment below telling us  - What your favourite Beyoncé song is.  One of these fabulous 5 items could be yours:

This stunning snakeskin blue and green dress is the same print as the jacket Beyoncé is wearing here. That’s one way to get her look! (RRP £75)

These fabulous dark denim jeans with the House of Dereón logo on the back pocket give you a beautiful shape. As Beyoncé would say, they’re ‘bootyliscious’! (RRP £65)

We’re loving this one shouldered mini dress. The metallic brand logo at the shoulder adds a lovely detail to the faux leather and denim panels. (RRP £80)

These gorgeous black cigarette straight leg trousers are the perfect day to night pair. Slip on some flats and they look stylish and chic for walking around the city, and add a pair of heels to see in the celebrations of the night. (RRP £65)

Or if full on glamour is your thing then how would you like to win this striking halterneck jersey dress in multi coloured snake print. As with all the House of Dereón items, the metallic brand logo is in prime position on the shoulder strap. (RRP £70)

We promise you won’t be disappointed with the sale, especially when it’s up to 70% off! Happy shopping all you Single Ladies and Divas (and everyone else who just loves the look)!

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36 responses to House of Deréon – Beyoncé Knowles’ fashion label

  • Tsvtelina Kacheva says:

    Sweet Dreams ;)

  • Alice says:

    My favourite Beyonce song is Sweet Dreams! x

  • My favourite Beyonce song – although a TOUGH choice – has to be Sweet Dreams. As a follow up to Single Ladies it was perfect; quirky and powerful. The video was amazing. Brillaint.

  • Afolashade Nathaniel-Ayodele says:

    My favourite song of Beyoncé’s has to be “Beautiful Liar” featuring Shakira, two amazing dancers, two great vocals resulting in a song that can never be forgotten. Beyonce rocks.

  • Sarah Marsham says:

    My favourite Beyonce song is Listen – me and my Mum always sing along full blast to it! :)

  • Mona Tackie says:

    My favourite Beyonce song to date is the Best Thing, on her current album, only because I can relate to the story and reflect on the words. I do love all of Beyonce’s music I must say. Talented and beautiful she is, congratulation on your new baby.

  • Mona Tackie says:

    Love it

  • My favourite Beyonce song has to be ‘Upgrade U’

  • Claire E says:

    My favourite song by Beyonce is ‘Crazy in Love’! X x

  • abby elliott says:

    would love to win one the fantasitc dresses!!
    my fav beyonce song is : End of time :-)

    ‘Theres nothing between us, but space and time.’ – Beyonce

  • Swati Prinja says:

    GET ME BODIED! Because it’s all about getting ready to go out and looking fabulous with your friends! And she also encourages everyone to keep fit and healthy by dancing to the different styles of dance she sings about. All in all it’s a fun tune with a positive message!

  • Lakhmi says:

    My favourite Beyonce song is Halo because it is a beautiful, meaningful song and it made it even more special when she dedicated it and sung a personalized version to Michael Jackson after he passed away which makes it even more of an amazing song because he is my idol and it was iconic that the Queen of Pop made a tribute to the King of Pop.
    RIP MJ and Rock On Beyonce!! xxx

  • Claire McGuire says:

    My Favourite Beyonce sonce has got to be irreplacable. It’s the perfect stong woman’s post break anthem and beyonce looks stunning in the video!

    I hope to hear from you soon
    Claire x

  • I love “If I were a boy” :)

  • saba khan says:

    there are way too many to choose n each one suits a different mood but I would have to say me myself and I

  • April says:

    My favourite Beyonce song is Love on Top. It just makes me want to dance, Is so happy, so old school and completely different to what is out now. Whenever I hear this song I feel happy and forget what ever is bringing me down. Its the ultimate start to a day.

  • Natalie White says:

    My favourite song has to be ‘Sweet Dreams’

  • Samara McRae says:

    My favourite Beyonce song is Baby Boy (featuring Sean Paul). I absolutely love it x

  • Zuzana Klejova says:

    I love all Bey’s songs, but my absolute favorite is Halo.

  • Anne Thompson says:

    Halo is such a brilliant song

  • Rachel Collins says:

    My favourite has to be Naughty Girl, all the way back from 2004 (scary!) Love it, and love the clothes more :D Rting as @Rachel1383 thank you xxxx email: klara1383@hotmail.com have a great weekend xxxx

  • Karla Rohleder says:

    My favourite Beyonce song is ‘If I Were A Boy’, it is an amazing ballad and the black and white video is so amazing.

  • UteK says:

    My favourite song is Déjà Vu!

  • amelia avossa says:

    My favourite Beyonce song has to be ~ <3 If i were a boy <3
    LOVE beyonce so much!! inspirational

  • yasmine choudhry says:

    What a fantastic range, never seen before
    my favourite song is ‘Crazy in Love’ as it really is a iconic song and the dance routine is great too

  • nathalie bartley says:

    My Favourite song is “If i were a boy”, love the new range, all pieces are on my wish list. oohh to win xx

  • Kim Thompson says:

    My fav beyonce song would probs be, Avé Maria xx

  • Catherine Peet says:

    My favourite would have to be Work it Out, form Glodmember, and I’d like to look as foxy in one of her fabulous pieces as Beyonce did as Foxxy Cleopatra!

  • Cee Bee says:

    Single Ladies! Such a watchable and dance-along-able video too.

  • Geraldo says:

    hi, really good blog site, and a fairly good understand! just one for my favorites.

  • Angela d'Estelle-Roe says:

    I absolutely adore the song listen as it means so much to me. Thank you beyonce, love everything u do

  • Lyndsey Beckford says:

    My favourite Beyonce song is her current song Love On Top, although it was a tough decision with Crazy In Love and Single Ladies close on its heels!

  • Victoria says:

    My favourite Beyonce song has to be Love on Top!! Her newest I know but its so so HAPPY!! Its cracking, and it puts me in a really great mood!! :D

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