BrandAlley

With so much going on this year in the UK, we’ve been advised that staying here and not going abroad might be the better option. But is it just us, or is this constant rain (that we’re meant to have for an entire month more!) really dampening that idea? The prospect of staying here all summer isn’t sounding as good as a sunny beach in Spain, especially when we’re dying to wear our new Paolita swimwear!

 

The utterly stylish Paolita brand based in London focuses on beachwear for fashion conscious and polished women. Their stunning designs are always up-to-date and often featured in Vogue, Elle, Grazia and lots more. As they say, their swimsuits are bright, bold and anything but ordinary.

But it’s not just the designs that are gorgeous, the cuts are too. Paolita knows that for a woman to be confident, she has to be comfortable, so they cater for all shapes and sizes to compliment the female figure. Their flattering fits and fabulous prints have gained a huge fan base worldwide.

With retro-chic being a big trend over the last few seasons, designer Anna Paola adapted her designs to fit this look. The girly frill details decorating bikinis and swimsuits make the pieces look almost corset-like and the halter straps give many pieces a 50’s pin up look. Their paisley print swimsuits with panelling draw the eye down giving a svelte silhouette that is reminiscent of 70’s fashion. And if you’re looking for something a little more interesting, then feast your eyes on their Nauti and Andromeda styles. You’re sure to catch someone’s eye this summer in Paolita, so what are you waiting for? If you haven’t yet got your swimwear for the holidays,  head to the sale to see the beautiful styles and shapes all at up to 70% off.