BrandAlley

When Nelson Mandela called for a generation to Make Poverty History back in 2005, the whole world agreed and Ben Ramsden felt obligated to help tackle the problems. With this in mind, Pants to Poverty was born and became part of the global campaign that urged for change.

The brand supports over 5000 farmers and factories in India, where the materials are gathered and the pants are made without the use of harmful pesticides. This is hugely important to Pants to Poverty because according to the World Health Organisation, 20,000 people die every year from pesticide poisoning in developing countries. Millions more suffer from acute poisoning with side effects including cancer, birth defects, respiratory problems and sterility. Did you know, one pair of non-organic cotton pants will have used 10ml of pesticides – that’s enough to kill a person if directly exposed.

Within the first week of launching their first campaign, Pants to Poverty forced one of the world’s most powerful companies to pull a killer pesticide off the market. The power behind the pants is incredible and continues to grow, often breaking world records. Just last Saturday on World Fair-trade Day, 172 people broke the world record for the most people inside one pair of pants in Norway. They clawed the record back from coco-cola at the Bislett Stadium in Oslo. Congratulations everyone who took part and helped raise awareness for the cause.

If you would like to take part in making poverty history just head to the Pants to Poverty sale and grab your very own pair of colourful, fair, totally natural, and super soft cotton pants. Or if you want to help even more then get involved with the Pants to Poverty campaign where you can volunteer, fundraise, or even campaign. You can find out more on their website here.