Trend to try this season – wet look hair
During the summer months, we like to relax our style a little and seem to always favour the boho beach babe vibe (yes, even in London MILES away from the beach). Except this season, laid back got a touch tougher and sleek ponys, wet-look chignons and dripping tousled waves ruled the runways. So here at BrandAlley HQ we thought we would see what you think of these trends and give them a go ourselves.
High shine and full-on wet hair were all over the catwalks so this S/S it would be almost wrong not to try the trend. I mean, how hard can it be? It seems like the easiest look to achieve for summer. Just jump out the shower or the pool and youâ€™re good to go. Holiday hair has never been so simple! But weâ€™re betting this trend will work its way into the office and onto our streets soon so you need to know how to keep it looking wet without carrying a water spray with you all day! Youâ€™ll need tools of the trade, and here are some of the best:
-Â Â Â Â Â Â Â Â Â Hair gel – This throwback from the 90â€™s is your best friend this summer. Cover you hair in Just-Out-Of-The-Shower Hair Gel by Kiehl’s and tie in a bun for the Lanvin look.
-Â Â Â Â Â Â Â Â Â Fix Design - Malcolm Edwards, stylist at L’Oreal used this after dampening hair then completely dousing it with Fix Design for a sheen look. Tied into a chignon, itâ€™s classy and sleek.
-Â Â Â Â Â Â Â Â Â Oil -Â Redken All Soft Argan 6 Multi Care OilÂ adds shine for a dryer wet-look (better for those colder mornings so you donâ€™t catch a cold!). Just run through the hair and pull it back into a chignon. For an extra wet-look, apply the oil to the crown of the hair.
Sleek, high-shine ponytails atÂ Donna Karan CollectionÂ created a strict, smart and sophisticated look whilst the damp tousled waves atÂ Alexander WangÂ were a girlier and more playful version of this wet-look trend. The soaked chignons atÂ ChanelÂ are the easiest way to work the style and are a perfect mix of fierce and feminine. Itâ€™s one of spring/summer 2012′s biggest beauty trends and is a simple way to update the classic look, so jump on board and try it yourself. If you love it, let us know.
And donâ€™t forget, our sales change every day so be sure to check back as you can pick up some fab hair care products with even better discounts. You might just find something you always wantedâ€¦