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BrandAlley has been the talk of the online town in the past 24 hours. It seems we caused quite a stir when we uploaded a video of some nearly naked models strutting across London’s Oxford Circus. In just a day the video has had more than 1,600 views on YouTube and has been picked up in the press by everyone from our favourite blogs, such as Jewellery Zeitgeist, to creative advertising bible Shots and even USA Today all the way across the pond featured our video.

So what exactly did we do? Well we got some good-looking boys and girls to strip down to their undies, used body paint to recreate some key looks from this year’s global Fashion Weeks and then decorated them with some gorgeous Dyrberg/Kern jewellery (on sale next week at BrandAlley). Then we got them to take over the new diagonal pedestrian crossing at Oxford Circus and turn it into a FlashWalk – a flash catwalk to match our flash sales. But enough chat, experience the guerrilla fashion action for yourself by clicking here.